All About Wix Studio: The Future of Professional Web Design

Step into Wix Studio.

Wix Studio isn’t just an upgrade of Wix Editor. It’s a game-changer. Designed for agencies, freelancers, and advanced web creators, Wix Studio represents the most powerful and comprehensive platform Wix has ever released. Whether you’re transitioning from Editor X or exploring alternatives to WordPress, this all-in-one solution brings together the best of design, development, and client management. In this blog post, we’ll explore the history, key features, comparisons, advantages, and future potential of Wix Studio. 

Let’s dive in!

The Evolution of Wix Studio

Wix was founded in 2006 (the year Taylor Swift made her debut 😲) with a mission to democratize website creation. Its Flash-based drag-and-drop builder became a go-to for small businesses and solo creatives looking to build beautiful websites without touching code. But as web design evolved, so did user demands. Enter Editor X in 2020, Wix's first major move into the professional web design arena. It introduced responsive breakpoints, grid-based design, and more creative control. However, it lacked true scalability, seamless collaboration tools, and deeper development functionality. That’s where Wix Studio comes in. Launched in 2023, Wix Studio is the next generation of professional web creation. It combines the power of Editor X with new tools that address agency-level workflows, client collaboration, and full-stack development.

Core Features That Set Wix Studio Apart

1. Visual Design Freedom

Wix Studio lets designers break free from rigid templates. With custom breakpoints, smart docking, absolute positioning, and grid systems, your designs look stunning on any screen size.

2. Figma Integration

Import designs from Figma directly into Wix Studio’s editor. Bridge the gap between visual mockups and live websites, speeding up workflows and ensuring pixel-perfect precision.

3. Advanced CMS

Wix Studio's content management system enables the creation of dynamic pages, collections, custom fields, and multi-reference logic. Perfect for blogs (yours truly was built on Wix Studio), directories, portfolios, and scalable client websites.

4. Dev Mode

With Velo by Wix integrated directly into Studio, developers can write backend functions, create APIs, and control user logic. You get the flexibility of custom code, with the speed of visual design.

5. Client Collaboration & Handoff

Wix Studio includes real-time commenting, client roles, white-label dashboards, and handoff kits. This transforms the client experience and reduces miscommunication during revisions.

6. All-in-One Workspace

No need for multiple tools. Design, build, manage content, automate, and launch, all within the Wix Studio interface.

Why Wix Studio Is Better Than Editor X

Wix Studio is built on everything Editor X introduced, but with major improvements:

• Performance: Faster, smoother editing experience

• Collaboration: Built-in commenting and access controls

• White-labeling: Professional client dashboards

• Scalability: More powerful CMS and automation tools

Editor X was great. But Wix Studio is ready for big-time.

Comparing Wix Studio with WordPress

Wix Studio brings together the best features in one unified workspace.

Feature	Wix Studio	WordPress
Visual Design Freedom	✅	❌
Built-In CMS	✅	✅
Developer-Friendly	✅	✅
Client Collaboration Tools	✅	❌
White-Label Options	✅	❌
App & Automation Integrations	✅	✅
AI Features	✅	❌
Figma Integration	✅	❌

Business and Client Management Built In

Agencies and freelancers often struggle with:

• Disjointed workflows

• Messy handoffs

• Difficult feedback loops

• Manual billing and access control

  
  

Wix Studio solves this with:

• Role-based permissions

• Real-time collaboration

• Handoff kits and branded dashboards

• Custom client portals

Client communication is as seamless as the design process itself.

AI & Automation: Your Supercharger

Wix Studio introduces AI-assisted tools that suggest layouts, improve content, and optimize responsiveness. Combined with built-in automation (e.g., email triggers, CRM flows, data syncing), this means less grunt work and more focus on strategy. It’s not just smart. It’s future-ready.

Opportunities for Improvement

Even as a top-tier platform, Wix Studio has room to grow. Potential improvements include:

• Expanded third-party plugin ecosystem

• More robust e-commerce tools

• Deeper version control and staging environments

• Desktop/offline editing support

But based on the pace of development, Wix is listening. They just acquired Base44, a hyper-growth startup that simplifies web creation with AI. $80M in cash, no less. So look out! Vibe coding magic on the way.

Before You Go

Wix Studio is not for everyone. If you're looking for a basic drag-and-drop builder, Classic Wix still exists. But if you want (and deserve) a web creation suite that combines creative freedom, technical power, and client-friendly workflows, Wix Studio is unmatched. It’s not just a new platform. It’s a new era.

Ready to explore Wix Studio? Sign up now to enjoy up to 50% off.

(Disclosure: If you sign up using our link, we earn a small commission at zero cost.)